Webdesco Newsletter


Webdesco have been employed to update and refresh our website which had been live for about 3 years and had started to look a bit tired. Philip and Pete initially came up with a number of different layout styles giving us a range of choice which was different from a standard website. They also undertook a visual rebranding for us changing the lo
Mike Vickers, Leverage Solutions Ltd
http://www.leverage.uk.co m
Date: Oct 27, 2009

Dear Philip, We are writing to express how please we are with the work you have undertaken on our French apartment website over te past twelve months. Your efforts have lead to increased bookings and enquiries, particularly following the more recent work done on the search engine optimisation. We are very grateful and would have no hesita
Alan and Wendy Hookway.
http://apartment-serre-ch evalier.com
Date: Jan 18, 2009

We commissioned Webdesco to evaluate our company website and look at any ways to improve it's functionality and effectiveness. It was decided that our best solution would be a fully functional Content Managed System. This has since been deployed, and the results speak for themselves. We are now in control of our company site and the resulting
Kevin Gelsinan
http://www.autopro-motors port.co.uk
Date: Mar 16, 2011

i would like to thank you for such a great cooperation in re-designing the Virginia Hotel Website, I love the new design. You are the most efficient and professional website designers I have ever met, but most important is your after sales service and support, you are always there any time i need your help. I definitely recommend you to any b
Fotini Geronti
http://www.virginia-hotel -samos.com
Date: Jun 13, 2010

I had been trying to put together my hotel website for years, having hired the services of many independent agencies. Few if any, have compared with the quality, passion, compassion, and general desire to please a customer than 'Webdesco' has. Philip is excellent at producing high quality results in areas of his expertise, and boldly approaches
Despina Hatziandreou
Date: May 14, 2005

We have seen much improved business levels coming from our enhanced website using Webdesco's services. Philip offers excellent support and a superb end to end service. We are looking to use Webdesco to revamp our other businesses too ! Many thanks
Paul Holmes
http://www.vw-camper-hire .co.uk
Date: May 20, 2010

Dear Peter and Philip I am grateful to Despina Hatziandreou for introducing you to us and I feel lucky to having met you because: - you are talented, smart and patient - you did a great job for our both websites - your prices are very reasonable - you are always on standby to help me when i need you (your aftersales service is perfect) I a
Fotini Geronti
www.virginia-hotel-samos. com
Date: Sep 28, 2007

My experience of creating a website has been a lot less difficult than I anticipated. I had an idea of what I didn't want but not a clear idea of what I did want. Webdesco have guided me through all of it very patiently and surpassed themselves in going above and beyond what was strictly their job to sort out other queries along the way. Phi
Isobel Gooding, Body and Beauty Therapy Studi
http://bodyandbeautythera pystudio.co.uk
Date: Apr 27, 2010

Dear Philip. Please find below a mark of our appreciation regarding your input in developing our new company website…. Spin-It Testimonial. At Spin-It Ltd we manufacture Car Turntables and sell them directly to the UK public. Our company website is by far the most important selling tool that we have. After years of developing our own
Mark Parkin
Date: Apr 29, 2012


Search Engine Marketing (SEM)

SEM is the general term that is used when dealing with ALL aspects of promoting your website and increasing its traffic and in the case of ecommerce, increase profits. The key areas of SEM are listed below:

Search Engine Optimisation (SEO)

This is the most important aspect of Search Engine Marketting there is, closely followed by Reciprocal links.  In fact I'd go as far as saying that it is pointless doing any of the other steps that follow without doing Search Engine Optimisation and Reciprocal links first.  In many cases SEO and Reciprocal Links are the only SEM you will need to do.  SEO is such a big subject it warrants it's own Search Engine Optimisation page, either click the link or use the menu on the left.

Reciprocal Links

One of the key aspects of SEM and how the search engines rank your site is the number of quality relevant reciprocal links you have.  A reciprocal link is a mutual link between two websites to ensure mutual traffic. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine marketing process because Google et. al. uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.

Persuading good quality, relevant sites to link to you can be tedious, time-consuming and frustrating.  Manual link exchange takes more time, but it's worth 10 fold more than an automatic link exchange service. Dead links on your site or exchanging links with webmasters who are not reciprocating properly is of no value to you.  One way to find link partners is to do searches in major search engines such as Google and Yahoo! to find sites which complement yours but are not direct competitors.  These sites should be open to requests for forming an alliance as the link exchange is mutually benificial.  We provide all of our clients with the means to update their own links page, and for those who have the time, we've provided you with some useful reciprocal link tips of the trade

For those who are too busy or non technical but recognise that the success of their website depends on building reciprocal links - we can do the work for you, just get in touch

Paid Inclusion

There are many search engines and directories that for a fee will add your site to their database more quickly than the search engine 'spiders' will do by themselves.  In fact there are many directories that will only list your site for a fee.  If you have the resources available to pay, your site will get listed sooner and will be 'spidered' more often allowing you to see the affect on your ranking quicker for any changes you make to your sites content.

Search Engine Advertising

This method involves placing a paid advertisement on the search engine result pages (SERPs).  Usually these ads appear based on the key words the user has entered into the search box, and you are charged based on the number of times your advertisement appears (the number of impressions) regardless of whether the ad sends anyone to your site or not.

 Pay-Per-Click Campaign

Pay-per-click ads are text based ads that appear in the search engine results, as the name implies you only pay when someone clicks the link to your site.  You decide which key words should bring up your ad, you write the copy and decide how much you want to pay (the more specific the search term, the higher the cost per click).  Like any ad campaign, be prepared to invest the time as well as the money on how effective the search terms are.